The watchmaking industry is very secretive and the Swiss watch industry remains the number one even if the most watches are made in the Middle Empire.
These factors are the ones attributed for the success or even the failure of a business Oliver In the light of this, there are certain ways or techniques to be considered in order to emerge and continue to be competitive within the market place. In a profit making business, the firm obviously has to try and achieve this level of customer satisfaction as a way of staying ahead of the competition and making a profit Moschis Today, more and more people and organization are striving to be recognized in the business arena.
With this objective, these organizations had been able to competently and effectively adapt to the situation in the market place by using generic strategies that enhanced their Five forces on swatch group. There are five different generic strategies that a business can choose. Thus, this paper will critically examine the generic strategy used by BBA Group.
In addition, this paper will also give emphasis on the competitiveness of the company. Herein, the discussion will include the determination of the strategies used by the company. At present, BBA groups operate in a global market in two distinctive areas of business.
This division provides fuelling and refuelling services, cleaning, maintenance, aircraft sales, servicing, repair, technical support and training of pilots. Next, BBA develops specific material for different industrial and hygiene sectors. Herein, they provide non-fabric products by the mechanical interweavement of textile fibres for the manufacture of sanitary towels and babies nappies.
This business division also specializes in embossing activities for printing original colour motifs like kitchen paper. The companies involved in such group focus on providing products and services to aviation industries and speciality materials industries.
The aviation services and systems groups serve regional airline, commercial and military aviation clients and world business aviation by it primary operating industries and their subsidiaries.
The aviation division of BBA is known to be the 5th largest aviation groups in UK and amongst the top 40 largest industries in the world market.
Furthermore, BBA is also a vital player in the aviation support business. Part of the companies business is joining mergers and acquisition.
Such strategy helped the company to expand its business portfolio and expand their territories in the global market. BBA Group has been able to follow the principles of business ethics.
Hence, the company considers legality in all their actions. They make sure that all their products and services adhere to the standards and wills satisfy their client worldwide. Politically, BBA group had been able to follow all the standards set by the country and other international organization satisfies their customers.
The economic status of BBA is highly remarkable that it always give its consumers the best and quality products and services in the two business divisions. Culture environment is one of the important principles that influence the organization.
Hofstede identifies that there are four dimensions that differentiate cultures at a national level power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidancewhich help to understand that people arrive to organizations with their own national culture.
In the BBA, the management sees to it that they value the opinion of their employees no matter what is their nationality. Since, this company is competing globally; it cannot be denied that they need employees from different cultures to be in the company to help in the decision making.
It is also indicated that the international managers has been able to create a positive relationship in the local managers. Moreover, the management of the company has seen to it that they would be fair in treating all their employees.
In addition, as mentioned earlier, the company sees to it that their social commitment is being achieved by satisfying the consumers with their quality products and services in aviation and special material industries.
Herein, the company values the consumer by knowing their demands and providing their demands and in aviation and special material products. The business division of BBA has been able to make the company more competitive. Moreover, with the BBA core mission to provide customer satisfaction is also given emphasis.
BBA had many consumers all over the world and the company is succeeding due loyalty given by their target market. To be able to serve their customer and clients better, they have initialize a strategy which includes a set of strategies that greatly influence the whole corporation in achieving its goal.
BBA has been able to use technological advancement for creating new and innovative products and services needed by its customers may it be from the aviation or the special materials business. Part of this is their utilization of modern technology in producing new products that will meet the demands of their target market.
They also use the purpose of information technology by creating their own website to let their consumers have an easy access of knowing the company and the products and services that the company has made for them.
Review Industry Structure An industry is a group of firms that market its products closely substituted from each other. According to Portersome industries tend to become more profitable and competitive than the others. Hence, an existing industry such as the BBA Group based in UK should always remember that their industry will only survive by utilizing a strategy that would enhance the competitiveness of the business.
The model is useful if a manager strives to get the better off rivals. The framework provides excellent understanding of the industry context in which the firm operates.Porter’s five forces analysis for swatch can be interpreted as follows, New entrants-Strong brand reorganization and customer loyalty- swatch is a popular brand among customers substitution.
But as swatch products are simple, accessible, playful and colorful and different parts coat very low, so swatch can be attacked by new entrants.
Swatch Group at a glance Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.
M&As The Swatch Group Porter's five forces Industry rivalry Competing across all markets is unusual. Competitors have over 60% higher price range.
Global Jewelry, Watches & Accessories industry profile provides top-line qualitative and quantitative summary information including: market size (value, and forecast to ).
- Swiss watch industry analysis (Porter five forces analysis); - Challenges and threats faced by the Swatch Group: the paper focuses, in particular, on the threat of substitutes, to determine how the company should react to the boom in the smartwatch market;Title: Sales Controller Health presso RB.
SWATCH GROUP U.S. September 8, Mr. Andre Fleury Swiss Watch Company, LLC 4th Street San Rafael, CA Dear Mr. Fleury, Your e-mail addressed to our headquarters in Switzerland has been forwarded to me for reply.
Swatch Group History (yesterday) The Swatch Group yesterday. Under the leadership of Nicolas G. Hayek (), the Swatch Group achieved worldwide renown as the crown jewel of the watchmaking industry.